Shapes Products - Leading Cutlery Brand

Shapes Products needed a modern platform that delivered speed for customers and autonomy for their team. Their existing setup couldn't scale with product growth, and every campaign launch meant waiting on developers.

We built their new storefront on Next.js for blazing-fast performance and Ecollat CMS for content independence - enabling their marketing team to manage products, inventory, and promotions without touching code.

What We Built

Next.js Frontend Architecture

The Shapes Products storefront runs on Next.js with per

formance at its core:

• Server-Side Rendering (SSR) & Static Generation (SSG) - Product pages pre-rendered at build time for instant loads and strong SEO
• Image Optimization - Automatic WebP conversion, responsive sizing, lazy loading. 40% reduction in image payload.
• Core Web Vitals Optimized - Code splitting, optimized fonts, CSS delivery. LCP improved by 35%.
• Seamless Ecollat Integration - Real-time connection to product data, pricing, and inventory

Result: 30-40% faster page loads. Pages that convert.

Ecollat CMS - Content Management Without Developers

The Ecollat headless CMS powers Shapes Products' entire content layer. Zero developer involvement needed for routine tasks.

What the marketing team now controls:

• Add products, update pricing, manage variants
• Create seasonal promotions and discounts
• Real-time inventory sync across channels
• Publish category pages and content
• Schedule releases and A/B test campaigns

UI/UX Design

We designed for conversion with three priorities:

• Fast Product Discovery - Smart filtering by category, price, attributes. Real-time results, no page reloads.
• Mobile-Optimized Checkout - 50% of traffic is mobile. Progress-guided flow, guest checkout, touch-friendly payment entry.
• Cart Abandonment Fix - Streamlined experience reduced abandonment by 50%.

Technical Stack

Results

Performance Metrics:

• 30-40% faster page load times
• 50% reduction in cart abandonment
• 25% improvement in Core Web Vitals
• 20% increase in organic traffic
• 99.9% uptime

Team Impact:

• 40% faster campaign launches
• Full independence via Ecollat CMS
• Real-time inventory management
• Scales from hundreds to millions of products

Why Next.js + Ecollat Works

For Customers:

• Instant page loads (Next.js SSR/SSG)
• Mobile-first design
• Seamless product discovery

For Your Team:

• Independent content management (Ecollat CMS)
• No developer bottlenecks on campaigns
• Real-time inventory sync
• Future mobile app ready (same API)

Conclusion

Shapes Products now has an cutlery platform built on industry-standard technologies: Next.js for speed, Ecollat CMS for autonomy.

The platform is faster for customers, more flexible for teams, and ready to scale.

Ready to modernize your storefront? Let's talk →