Acquaviva's brand spans a wide product catalog, multiple design collections, a global project portfolio, a store locator network, and content like brochures and inspiration galleries - all of which needed to come together on one platform without feeling cluttered. The site also needed to:
- Present a large, frequently updated product catalog (faucets, showers, bathtubs, sanitaryware, spa, steam, sauna) in a way that felt curated, not overwhelming
- Showcase global hospitality and residential projects with strong visual storytelling
- Give the marketing team full control to publish new arrivals, collections, gallery content, and blog articles without developer dependency
- Load fast and rank well despite being rich in imagery and video
- Reflect the premium, design-led positioning of the brand through every interaction
The Solution
1. UI/UX Design Techtonic's design team built a visual language centered on large-format imagery, generous whitespace, and cinematic hero moments — including full-width video on the homepage — to match Acquaviva's positioning as a luxury design brand rather than a standard product catalog. Collection browsing (Industrial Inspiration, Contemporary, Classical Luxury, Fusion Neo) was designed as an editorial, magazine-style experience rather than a typical e-commerce grid.
2. Frontend Development with Next.js The site was built on Next.js to deliver fast page loads, strong SEO performance out of the box, and smooth client-side navigation across a large number of product, collection, and project pages — critical for a catalog spanning multiple product categories and dozens of global projects.
3. Headless CMS with Ecollat We powered the backend with Ecollat, our own headless CMS, giving Acquaviva's team an easy way to independently manage:
- Product listings and "New Arrivals"
- Collections and design categories
- Project/portfolio entries (hospitality & residential)
- Inspiration gallery content
- Blog and insights articles
- Brochure uploads and store locator listings
This headless architecture decouples content management from the frontend — meaning the marketing team can publish updates instantly while the Next.js frontend stays fast, flexible, and fully under developer control for design changes.
Key Features Delivered
- Dynamic, filterable product catalog across 7+ categories (Faucets, Showers, Bathtubs, Spa, Sanitaryware, Steam, Sauna)
- Curated "New Arrivals" carousel and collections showcase
- Global project portfolio with case-study-style entries for hospitality and residential clients
- Bathroom inspiration gallery for visual discovery
- Store locator for on-ground retail presence
- Downloadable product brochures
- Integrated blog/insights section for content marketing
- Business enquiry and customer support flows
- Fully responsive design across devices
- SEO-friendly, fast-loading architecture built for scale
Design Highlights
- Editorial visual style - full-bleed imagery and video used to convey material quality and craftsmanship, not just list specs
- Collection storytelling - each design collection (e.g., Industrial Inspiration) gets its own narrative treatment with descriptive copy and curated imagery, rather than being buried in a product grid
- Consistent brand system - typography, spacing, and interaction patterns designed to feel premium across every template (product, collection, project, gallery)
Building a brand-led website like Acquaviva's? Techtonic designs and develops fast, content-managed websites for premium and global brands — from UI/UX to headless CMS integration. Start Your Project →
